A New Visual Identity for the MBL

Over the past year, the Marine Biological Laboratory has been working to refresh our visual identity, keeping the historic ties to our legacy seal, while ensuring our new identity is modernized, simplified, and can be replicated across multiple channels—from print to the digital sphere. We landed with a clean, modern icon that’s distinctive while being representative and respectful to the MBL’s history. Our refined family of brand assets work in unison and, together with our legacy seal, offer a fresh take on the MBL brand.

We’re pleased to unveil our new brand identity which speaks not just to our distinctive past, but to our promising future. You can check out this exciting new look and learn more about the design process at mbl.edu/OurBrand.